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woos vaccine skeptics!!
The White House's new partnership with Anheuser-Busch offering free beers if the country reaches its goal of getting 70% of adults at least one Covid-19 vaccine shot by July 4 -- almost Prohibition in reverse -- is more than a gimmick.
It's a headline that heralds a widening, more micro-targeted approach to getting skeptical Americans vaccinated against Covid-19 and a shift from an approach that saw mass vaccination sites in stadiums earlier this year.
It's also a sign of growing concern about slowing inoculation rates, fears that millions of unprotected Americans could be vulnerable to new viral spikes in the fall and a desire to preserve the miracle wrought by vaccines.
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Additionally, the White House is partnering with early childhood centers such as KinderCare, Learning Care Group, Bright Horizons and more than 500 YMCAs to provide free childcare coverage for Americans looking for shots or needing assistance while recovering from side effects.
The administration is also launching a new partnership to bring vaccine education and even doses to more than a thousand Black-owned barbershops and beauty salons, building on a successful pilot program in Maryland.
They're the latest vaccine sweeteners, building on other incentives like cash giveaways, sports tickets and paid leave, to keep up the pace of vaccinations.
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Biden on Wednesday announced a “month of action” to urge more Americans to get vaccinated before the July 4 holiday, including an early summer sprint of incentives and a slew of new steps to ease barriers and make getting shots more appealing to those who haven't received them.
He is closing in on his goal of getting 70% of adults at least partially vaccinated by Independence Day — essential to his aim of returning the nation to something approaching a pre-pandemic sense of normalcy this summer.
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