WASHINGTON — A federal judge on Tuesday unsealed nearly 400 pages of documents related to a lawsuit over the for-profit Trump University, revealing the aggressive and predatory practices that Trump U. salespeople were encouraged to use on potential participants of the real estate seminar, which has been accused of being a scam.

The documents detail the internal “playbook” of Trump University, including information about how its salespeople were told to deliberately mislead potential customers, manipulate their emotions and ignore their concerns. T

Here are just a few highlights:

The playbooks instruct salespeople to mention Trump by name in order to intimidate potential customers who are hesitant to spend thousands of dollars on a Trump University product. “Mr. Trump will not listen to excuses,” the playbook tells salespeople to say, “and neither will we.”

In another scenario, salespeople are instructed to berate potential customers, telling them, “You’ve had your entire adult life to accomplish your financial goals... and you’re not even close to where you need to be.”

Many of the former students now suing Trump say they were pressured into spending money they didn’t have on Trump University products.The playbook instructed Trump University employees on how to target potential customers with bad credit.

“What most people do,” reads one prompt, “is handle the tuition by putting it on their credit cards because it gives them the ability to make very small monthly payments and maintain a low overhead to run their real estate project.” Later on, it says, they can “use their success in real estate to pay off the banks in a couple of months or so.”

Last edited by DollyLongstaff (6/01/2016 6:54 am)