"Most advertisers try to avoid controversy, but Nike welcomes it. Look no further than the sporting goods giant's decision to feature former NFL quarterback Colin Kaepernick in the 30th anniversary version of its "Just Do It" ad campaign. The company seems unconcerned that the move is angering some consumers so much that they're posting videos of themselves on social media torching Nike merchandise and caused its stock price to fall on Tuesday.No matter. The largest maker of athletic apparel will feature the now-teamless football player in both TV and online ads -- whose tagline is "Believe in something, even if it means sacrificing everything" -- and will create an apparel line for him. It will also contribute to Kaepernick's charity, Know Your Rights."

I will order Nike shoes today. I want to support a company that stands for FREEDOM OF SPEECH. (the right to speak up) I know there are those who may not agree but, well, this is just me.