1 of 1- zeke
- Moderator
Offline 
- Registered: 8/10/2015
- Posts: 9,385
'See Something, Say Something':
A Post-9/11 Experiment In Citizen Policing Endures
The most ubiquitous crime-fighting phrase to emerge in the aftermath of September 11th almost never reached the public. The U.S. Department of Justice rejected it outright, and it only took off after the MTA ran a campaign with the slogan, which was written not by a counterterrorism expert but an ad executive whose biggest previous hit was a Xerox commercial. After producing 42,000 tips for the NYPD — and opening the door to racial profiling by the public — has the famous phrase made us safer? (see NY Times article)
(Cool Trivia)
While the phrase is mostly associated with the MTA, it’s the brainchild of advertising executive Allen Kay. Before 9/11, he was best known for creating a memorable Xerox ad that aired during the 1977 Super Bowl.
