grassroots donors

The Biden campaign has leaned on former President Barack Obama to help in its fundraising push, raising nearly $4 million from appeals geared toward grassroots donors, The news has learned.

The main effort – a contest to meet Obama and President Joe Biden – raked in $2.6 million for the campaign, marking its best performing contest of the cycle, a campaign official said.

The two men met the contest winner, Cynthia Driscoll and her son Nicholas, earlier this month. “It was great teaming up with my friend and brother, @BarackObama, to spend some time with supporters Cynthia and Nick,” Biden said Friday on X, the social media platform formerly known as Twitter.

The contest, which was held in the third fundraising quarter, highlights one of the ways the campaign has tried to boost its small-dollar donations as it builds up its war chest heading into 2024.

Officials have worked to find ways to tap into the appeal of the former president, who remains a popular figure within the Democratic Party.

The Biden campaign has featured him in fundraising videos, emails and digital ads, and Obama is the highest-performing email signer outside of Biden, Vice President Kamala Harris and their spouses, the official said.

Last edited by Spunky (12/22/2023 3:30 pm)